Urban Chef by Kato - simmienichols

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created for Apropos

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Origin

Little Asia

Asta Supreme

CPAG

Urban Chef by Kato - Consumer range of condiments + relishes

Logo design, ideation and concept development
Packaging design, range extension
Marketing and advertising collateral creation

Urban Chef packaging was created to give the brand a contemporary shelf presence across a range of condiments.

The concept moved away from traditional food cues, using a more distinctive, urban approach to appeal to a younger, ‘street-food’ savvy audience.

Copyright © Simmie Nichols