Simmie Nichols
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created for Apropos Ltd

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Naked Kitchen - Eat Well range

Wellness range of plant based consumer soups and meals for Naked Kitchen

  • Logo design, naming and brand concept creation
  • Packaging design and range extension

The Naked Kitchen ‘Eat Well’ range was developed as a pared-back approach to wellbeing-focused soups and meals.

Stripping away typical FMCG packaging cues, the design used subdued colour, simple typography, and a natural background to create a clean, understated, and more natural appeal for health-conscious consumers.

Copyright © Simmie Nichols