Deep South - simmienichols

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Deep South - ice cream manufacturer based in Christchurch, South Island, NZ

Identity concept and design
Packaging design across full range of variants and formats
Website design and development
Marketing and advertising literature

I developed the packaging across the Deep South consumer ice cream range, pairing stunning South Island landscape imagery with distinctive colourways for each flavour.

The concept celebrates the region’s identity and sense of place, while using bold, colour imagery to reflect the flavours and bring a smile to the range.

Copyright © Simmie Nichols