Simmie Nichols
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created for Apropos

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Grandpa's Meat & Bacon Co. - consumer range of meat & bacon goods

  • Logo design and brand development
  • Packaging design across full range of products

The Grandpa’s Meat & Bacon Company brand and logo refresh was developed to create stronger shelf impact and cut-through in the FMCG meat category.

The design combined cues of tradition and longevity with a contemporary rustic style, using strong typography to give the brand a distinctive and confident presence on the shelf.

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