modest beverages

Simmie Nichols

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Little Asia

USL

Grandpa's

Modest Energy - natural, low sugar energy drinks

Designed Logo, ideation and concept development
Designed primary, secondary and tertiary packaging designs, print files and implementation for production
Created Marketing literature / collateral

This new energy drink range was developed for a health-conscious female audience, taking a more refined approach to a category typically dominated by bold, high-energy visual cues.

Pared-back energy references, softer colour hues and a sophisticated, elegant visual style created a distinctive look designed to appeal to this market.