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created for Apropos

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Lisa's - FMCG range of flavoured hummus and dips

  • Packaging re-design development
  • Full range extension
  • NPD concepts and implementation
  • Marketing and advertising literature across print, website collateral

The Lisa’s Dips consumer range was refreshed with fresher food cues, colour references, and a more cohesive visual identity across the range.

Ingredient imagery, typography and bold visual treatment created greater impact and cut-through on shelf within the dips category.

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